Hero Group Plans to Increase Market Share in Scooter Segment Led by Honda
Posted on July 7, 2011 by by surajshinde
With Hero Honda increasing their production capacity by as much as 50% and Honda getting ready to launch their fourth product, the once partners could pretty soon begin a battle of the best.
The competition in the motorcycle market is only set to increase, with both the companies planning to increase their market share this year. HMSI leads in the scooter market, with some of their models being on waiting periods of months. According to recent reports, Hero Honda, which will soon be renamed as Hero MotoCorp, is increasing their production capacity by 50% in a bid to produce 5,00,000 scooters in the fiscal year.
Meanwhile, HMSI is getting ready to launch their fourth scooter model after the Aviator, Dio and Activa already available in the market. As for Hero Honda, however, they only have one product to offer in this market, the Pleasure scooter. Their expansion strategy will ensure that they are able to close the gap between the market leading HMSI.
