Posted on October 7, 2010 by by valerirojas

The official Australian Google blog has announced the roll out of Google Instant in Australia today. 7th Oct 2010

Aussies will now be able to search and get results in real time without having to hit the search button, well you can still do that but with Google Instant you won’t have to really. I’ve been using it for about two weeks and I just love it.

A few weeks ago we introduced a new way of searching that makes search more interactive and helps you find information more quickly and easily. We called it Google Instant, and today we are excited to be rolling out Instant in Australia.

Google Instant combines three core features — dynamic results, Autocomplete predictions, and ‘scroll-to-search’ functionality — to deliver smart, predictive results as you type.

Check this video out to learn more about Google Instant.

Google Australia also shares some findings on how people are already using the Google Instant feature.

• People are learning to use Instant. In just two weeks, we saw an increase in the fraction of searches performed without hitting enter or clicking search. People are used to searching on Google by hitting enter or clicking “search,” but we’ve been happy to see that people are quickly adjusting to the new experience.
• Search is getting more interactive. We’ve seen about a 7% increase in on-the-fly editing of search queries. Instant isn’t just about time savings, it’s also a new, more fluid way to search. We’ve seen people reformulating their queries more. As you type, you see search results, and often those results can inspire you to type better search terms.
• People are making the extra effort to use Instant. In just one week, we saw an increase in the relative number of search sessions starting on the Google homepage, likely because they want to use Instant. Google Instant currently only works on the Google homepage and results page, not in other places such as browser search boxes, the Google Toolbar, and the Chrome Omnibox. As people have learned about Google Instant, many seem to be searching more on the homepage in order to use the feature.

Are you currentely using it? and if you are, do you find it useful?

Google Instant now rolling out in Australia, 5.0 out of 5 based on 1 rating

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