Posted on February 2, 2010 by by Valeri

Do you live in Sydney or Melbourne?  do you have a website? and you have not idea who is visiting your website? did you know Google has probably the best free analytical software to help you with that exact problem? It’s called Google Analytics and they are coming to Sydney and Melbourne to show you how to use it.

Google Analytics is a free software product by Google that generates statistics about the visitors to your website. It gives you rich insights into your website traffic and marketing effectiveness. It also has powerful, flexible and easy-to-use features.

What will the seminars cover?

Google Analytics – Introduction and User Training

• Melbourne, Australia: Thursday, 25 February
• Sydney, Australia: Thrusday, 11 March

Day one provides a complete overview of Google Analytics and all available reports. You’ll learn to identify the best reports for your role and make decisions that will help you deliver results. Topics include:

• Introduction to Web Analytics
• Google Analytics Interface Features
• Sharing and Customizing Reports
• Understanding Visitors, Traffic Sources, Content and Goals

Google Analytics – Advanced Technical Implementation

• Melbourne, Australia: Friday, 26 February
• Sydney, Australia: Friday, 12 March

Day two will show you how to use the full range of advanced features and reports within Google Analytics. Topics include:

• Best Practices for Setup and Configuration
• Using and Creating Filters
• Setting and Configuring Goals and Funnels
• Ecommerce, Site Search, Event Tracking, Custom Reports and Advanced Segments

Google Website Optimizer – Landing Page Testing

• Melbourne, Australia: Monday, 1 March
• Sydney, Australia: Monday, 15 March

Learn how to conduct landing page testing with Google Website Optimizer to identify, measure and improve key design elements and calls to action on your website to increase engagement and conversions. You’ll see how you can continually increase conversion rates with testing by setting up and running A/B and multivariate tests. Topics include:

• Introduction to Landing Page Testing
• Best Practices for Increasing Conversions
• How to Run an Experiment
• Understanding the Data and Running Follow-up Experiments

Unfortunately for some the seminars will only be in Melbourne and Sydney, they are not free either but then you are already getting a free product and a really good product as well, visit them at Google Analytics training for more details and enjoy the seminars.

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