Posted on October 23, 2009 by valeri

The new Microsoft Operating System Windows 7 is out, but did you know that Microsoft was also opening their first-ever retail store in Scottsdale, Arizona – USA?

Microsoft says the store was designed to give shoppers a chance to experience the best of Microsoft and its partners, the store offers customers a select line of laptops, netbooks, all-in-one PCs, Xbox consoles, Windows Mobile phones and one of the largest selection of third-party software titles in any store.

“Our customers have told us they want choice, better value and great service when shopping for technology, and that is what we will deliver through our Microsoft stores,”

But what’s in the store? according to Microsoft this is what you will find:

As soon as you enter the store, there are Laptops on large cedar tables, with seating so shoppers can sit and tinker. The walls are lined with giant LCD screens that envelop the space with landscapes and product images designed to create interest and spark curiosity. Below the images, stylish all-in-one PCs are set up with Zunes, Xboxes, headphones and widescreen displays, showing how all the items work together to create a multimedia experience.

Toward the back are laptop bags and an array of software titles before you turn the corner and reach a veritable Mecca for Xbox enthusiasts — a gaming zone featuring a 94-inch widescreen, with immersive sound, seating and an array of controllers to play with.

According to store manager Cheryl Hibbard, the store design and experience is centered on three core principles: elevating customer choice, providing more value and delivering great service.

“The Microsoft Stores also celebrate personal choice and preference, and so the service offerings in the stores let people express their individual style through technology — inside and out.”

Did I mention a second store will open on Thursday, October 29 in Mission Viejo, California? lucky you if you live in that area.

My only question would be, is Microsoft sending a message to Apple with their new stores? or are they just a smart company and want a bit of extra money?

Scottsdale, Arizona location:

Scottsdale Fashion Square Mall
7014 E Camelback Rd
Suite#1288
Scottsdale, AZ 85251