Posted on October 15, 2009 by by Jonathon Reynolds

Both the Guardian (UK) and the Telegraph (UK) are reporting that the multinational breakfast cereal manufacturer Kelloggs is considering using laser technology to etch their brand name on individual corn flakes.

Apparently they are proposing that branding in this manner will protect against imitators.

It seems strange that there is significant effort for a breakfast cereal that was created by mistake by its original inventor John Harvey Kellogg. Interestingly, Kellogg believed that deliberately feeding his patients at his health spa dull and boring meals would help promote celibacy and discourage sexual desires.

Perhaps it is just a case of etching individual flakes is more palatable option for the consumer than the alleged alternative solution of coating the cereal with a non-digestable RFID nanoparticle powder for identification purposes (Given that Corn Flakes with a simple sugar coating are called Frosties, one wonders what the product would have been called with a RFID nanoparticle coating? Perhaps the new slogan might be “They’re I-dent-if-i-able!)

All your Kellogg's Corn Flakes (laser etched) are belong to us, 5.0 out of 5 based on 3 ratings

Tweet